When the news broke late last week that North Pole Incorporated, (NYSE: NPLI) was filing suit against most of the world’s gas fireplace manufacturers, the shock was palpable. With Christmas just around the corner, this debate about fireplaces has taken the world by storm.
During a press conference, Lester Elfberg, Chief Legal Counsel for North Pole laid out his company’s grievance. “We at North Pole take Christmas very seriously, for obvious reasons. For centuries our company has had a mutually beneficial agreement, with the manufacturers of fireplaces, known as the Claus Accord. The current trends towards gas fireplaces that depend on either direct-vent or ventless systems are in obvious breach of this agreement. North Pole wishes to make it clear, we are not suing to prevent people from buying these fireplaces, rather we are suing for a safe alternative. This is about North Pole’s relationships with our customers and the health of our beloved CEO.”
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